January 21, 2023 USTFA

Rainbow trout market ‘set to reach $7bn in 2033’

report from the firm, Rainbow Trout Market, estimates the current value of the sector at US$ 4.2bn (£3.4bn), but predicts that consumers’ desire for healthier food will take it past US $7bn (£5.7bn) by the end of 2033.

The report says: “In addition to protein, rainbow trout are high in vitamin B, potassium, phosphorus, selenium, and omega-3 fatty acids. Because of its excellent nutritional value, its demand is rising, which is boosting market growth.

“Rainbow trout sales are being boosted by consumers’ growing attention to healthy foods, as well as the retailers’ wildly successful merchandising, marketing, and sampling. The popularity of rainbow trout will ultimately open up attractive growth potential for the market…

Read more