With European consumers increasingly challenged by inflation and suffering from reduced purchasing power, just two-thirds of Norway’s farmed salmon exports went to the region in January 2023 – the lowest trade ratio it has posted in any month since 1989.
Consequently, Europe has lost its spot as the Scandinavian country’s top seafood export market, replaced by the United States, which posted a 59 percent upturn in its salmon purchasing from Norway in the month. According to the latest figures from the Norwegian Seafood Council (NSC), the U.S. market imported NOK 1.15 billion (USD 111.2 million, EUR 103.6 million) worth of Norwegian seafood in January, an increase of 41 percent year-on-year…