March 25, 2023 USTFA

US retail sales of plant-based seafood off to a disastrous start this year

US retail sales of frozen plant-based seafood are off to a shaky start this year, suggesting the category is struggling to hold consumers.

In January, US retailers sold just over $888,000 (€825,000) of frozen plant-based alternative seafood items, a 12.1 percent drop in value versus January of 2022. The number of units sold during January tumbled by nearly 24 percent compared to the same month the year prior, according to new IRI supermarket sales data compiled by market research firm 210 Analytics…

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