May 2, 2023 USTFA

Clothing giant Patagonia’s new publishing division releasing book blasting salmon farming industry

The book is part of the company’s ‘ongoing campaign to eliminate netpen salmon farming.’

Outdoor apparel company and farmed salmon opponent Patagonia is planning to release an English translation of a Norwegian book criticizing the salmon farming sector.

The book, by journalists Simen Saetre and Kjetil Ostli, claims to be an insider’s look at the history of salmon farming and the booming aquaculture industry that followed, according to a news release from Patagonia.

Patagonia founder Yvon Chouinard brought the book to the attention of Karla Olson, director of Patagonia’s new publishing division, who pursued translation rights to the book for the US market.

“Yvon feels, and we agree, that it is a vital resource in Patagonia’s ongoing campaign to eliminate netpen salmon farming,” said Olsen in the news release…

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