May 13, 2023 USTFA

Patagonia’s hypocrisy displayed in new anti-salmon farming book

“Patagonia’s campaigns against salmon farming, books and films are all about creating traction for its expensive and exclusive products…its hypocrisy.”

Patagonia, the outdoor clothing manufacturer, which makes millions catching and canning dwindling wild seafood species, is coming out with another book to attack the sustainability of salmon farming.

This time it is planning to release an English translation of a Norwegian book – “Den nye fisken” (“The new fish”) originally published in 2021 – as part of its ongoing campaign to eliminate net-pen salmon farming.

Patagonia founder Yvon Chouinard and his group are global leaders when it comes to executing so-called ‘sustainability marketing schemes’, which in many cases involve spending millions to support activism against competitors…

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