Book Review: Aquaculture Business by Carole Engle

Written by Carole Engle, Aquaculture Businesses is an essential internationally-applicable resource for aquaculture entrepreneurs and business men and women who are the management-level decision makers for new start-up businesses, as well as for existing businesses that need to continue to grow and change with market dynamics. The book includes step-by-step guidance on how to find key markets, locate customers and determine their preferences, how to develop estimates of capital requirements for land, construction of buildings and production facilities, and how to purchase equipment. Guidance is given to the reader on practical aspects of developing a financing plan, including the key financial statements that show early indication of potential problems. Comprehensive coverage is also provided of the various types of permits and regulations, as well as the magnitude of costs and delays that can occur for an aquaculture business to be in compliance. Finally, advice is given on keeping an eye on emerging trends, signs of changing consumer preferences and demand, and external threats and opportunities.

Questions for Carole Engle

What inspired you to become involved in aquaculture?

I visited a small fish pond in Central America back in the 1970s and became fascinated with the idea of producing delicious and healthy food in a pond environment that was also a highly sustainable farming system.

What are your proudest moments from your time in the sector?

I believe that what has given me the greatest satisfaction is when farmers tell me that analyses I have done were accurate and useful to them.

What inspired you to publish a book on the economics of aquaculture?

Economics is, of course, essential and fundamental to any successful business. Yet, much economics work is written and presented in the technical language and jargon of economics. Few aquaculture farmers have formal training in economics; yet they need to make decisions based on economics. Thus, I saw a real need for a practical book that used real-world examples, avoided abstract theories and mathematical equations, but yet presented fundamental economics and business concepts clearly without technical language.

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